Discover our New Look!

Here at Equi’s, we are incredibly excited to unveil our new branding—a playful nod to our rich Scottish-Italian heritage that we hope will bring a smile to your face every time you reach for a tub of our delicious ice cream.

When thinking of a look that would perfectly capture the essence of Equi’s, we knew it had to be something iconic, something that would make people smile, and most importantly, something that represents our roots. Enter David, Michelangelo’s timeless masterpiece, but with a twist: he’s now donning the famous Glasgow pokey hat!

Inspired by the Duke of Wellington statue in Glasgow, which is famously adorned with a traffic cone, our David (a cheeky nod to our own David Equi) is wearing a pokey hat—an endearing symbol of Glasgow’s cheeky spirit and a perfect blend of our Italian heritage and Scottish humour.

Say Hello to David in a Pokey Hat!

While our new look is all about fun, our commitment to quality remains as serious as ever. A key highlight on our new packaging proudly states that we use double cream in every flavour. This core value drives us to produce the richest, creamiest, and most indulgent ice cream possible.

Double cream is at the heart of what makes our ice cream stand out. It’s the reason behind that luxuriously smooth texture and the deep, satisfying flavour that our customers love.

A New Look, Same Great Taste

We hope that our fun new look and our commitment to quality will resonate with you, our valued customers. A tub of Equi’s adds some star quality to a movie night on the sofa or makes a grand finale to a posh dinner. The warmest feeling you’ll get straight from the freezer, come rain or shine.

We can’t wait for you to see our new packaging on the supermarket shelves and in your local parlour. We want to hear what you think about our playful twist on David. Snap a photo with our new tubs, share it on social media, and tag us to join in the fun.

Thank you for being a part of our journey. Here’s to 100 more years!

Cheers,

The Equi’s Team

Follow us on Instagram

Monday blues? Cured! 🩵🍦

#trend #icecream #Scotland #scottish #trending #explorepage
Nothing your favourite flavour and some time with your bestie in the sunshine can’t fix 💅🏻✨🍦🌞

#icecream #equisicecream #trending #glasgowfood #icecreamlover #Scotland #scottish #trend #youlookhappier
Scotland’s heatwave is ON and the opportunities to enjoy your perfect scoop are endless this weekend… parlour, supermarket, at home, we got you. 🍦☀️
 
We want to know how you are enjoying yours. 👇🏻
 
#trending #explorepage #icecreamlover #icecream #glasgowfoodie #glasgowfood #scotland #scottish
Looking for weekend plans? ☀️
 
Add a trip to @the.piercafe on the banks of beautiful Loch Katrine to your list! 🏞️
 
We paid them a visit this week, and yes, they stock our ice cream! With sunny skies ahead in Scotland this weekend, it’s the perfect excuse for a scenic treat.🍦

#icecream #piercafe #equisicecream #Scotland #scottish #sun #sunny #food
It’s official… Equi’s is @mctsingh approved! 🍦

The celeb chef has spoken, and he loves our ice cream. But can you guess his favourite flavour? 🤔
 
(Hint: it’s rich, nutty, and green 👀)
 
Drop your guesses below 👇
 
#trending #explorepage #icecreamlover #icecream #glasgowfoodie #glasgowfood
your sign to head through to Loch Lomond for the sun this weekend & grab a cone at @scoopsballoch 🍦🌞
It’s National Strawberry Sundae Day… so naturally, we made a sundae and then completely ignored the brief. 🍓

Sure, there’s strawberry sauce in there… but also raspberry ripple, pistachio swirl, chopped white chocolate, fresh raspberries, and a wee wafer for dramatic effect. Because who sticks to just one flavour? Not us. Ever. 😎 

Filmed this beauty in a @millerhomesuk showhome, because sundaes deserve a bit of luxury too. 🏡✨

Want the full recipe? 

#StrawberrySundaeDay #EquisIceCream #Scotland #scottish #icecream #food #foodie
When they say ‘bring a picnic’ and you pack the REAL essentials. 🍦🌞

Beach days, Equi’s style! 

#icecream #equisicecream #scottish #Scotland #beach #picnic #summer #foodie
Weekend summarised… raspberry ripple, a pale rose, and friends! 🥂🍦

Did you have Equi’s this weekend? 🍨

#icecream #explorepage #icecreamlover #glasgowfoodie #Scotland #scottish #weekend #whisperingangel
Just cookies and cream doing what it does best… one of those flavours that never lets you down! 🍪

Have you tried it? 🍦

#trending #icecream #explorepage #glasgowfood #equisicecream #icecreamlover #glasgowfoodie #scotland #scottish
☀️ Hottest weekend of the year? Cool down with our Pistachio Swirl (plus two more award-winning flavours) for just £2.75 at @lidlgb - only in Scottish stores, while stocks last! 🍦
Come with us to Lou Lou’s in South Queensferry. Bursting with character, right by the water, and with views of the Forth Bridge. 📍🌊

Perfect spot for a scoop (or two) 🍦

#trending #icecream #Scotland #scottish #edinburgh #southqueensferry #edinburghfood #edinburghfoodie
Your favourite flavours just got sweeter at Lidl! 

From 19–25 June, enjoy indulgent 460ml tubs for just £2.75. 

And guess what? 🍪 Choc Chip Cookie Dough is launching in Lidl for the first time ever, don’t miss your chance to try it!

Flavours on offer:
💚 Pistachio Swirl
🌊 Isle of Skye Sea Salt & Caramel
🍪 Choc Chip Cookie Dough - new to Lidl!

Treat yourself while the offer lasts!

#EquisIceCream #LidlUK #OnOffer #ScottishMade #SummerScoops #icecream #scotland #scottish
Mission: get the perfect ice cream shot 📸

Just two besties, one cone, one tub, and a race before the ice cream melts! 😋🍦

@fatsalskitchen 

#trending #icecream #trend #Scotland #scottish #icecream #icecreamlover
Behind the scenes at Equi’s HQ 🍓

Tub by tub, we’re packing all the creamy, dreamy, goodness, straight from our factory to a store near you! 

#trend #trending #bts #behindthescenes #factory #icecream #Scotland #scottish
Sunglasses? check! camera? check! ice cream? triple check! 🍦

What’s in your beach bag? ⛱️

#trend #trending #summer #beach #beachbag #Scotland #icecream #sun #explorepage
POV: Crafting the ultimate ice cream cabinet! 🍦

Scoops, swirls, sprinkles… and serve! 

Which flavour are you reaching for? 

#trending #trend #icecream #explorepage #foodie #pov
Today’s forecast? 100% chance of chocolate ice cream! 🍫 Happy National Chocolate Ice Cream Day! 🍦 
 
Is there ice cream on your forecast today?
 
#icecream #scoop #cone #debate #equisicecream #scottishicecream #scotland #glasgow #icecreamfan #trending #summer
Come with us to Palmerston’s Jam in Dunkeld 📍

Where the jam is just as sweet as the views, and the views are just as dreamy as the ice cream! 🍓🫙

#trending #explorepage #dunkeld #Scotland #scottish #icecream #scottishproducer
Scoop or cone? The eternal debate… 

Let’s be real, we are saying yes to both! 🍦🍨

Which one would you pick? 

#icecream #scoop #cone #debate #equisicecream #scottishicecream #Scotland #summer #trending #glasgow
A behind-the-scenes look at Equi’s in action! Here we are filling up tubs of our bestseller, Pistachio Swirl. 
 
Rich, creamy, and packed with that signature nutty flavour from the Italian pistachios that our fans can’t get enough of! 🍨
 
#trending #explorepage #icecreamlover #icecream #glasgowfoodie #glasgowfood
COMPETITION NOW CLOSED🔥 WIN the Ultimate Grill & Chill 🔥
That’s National BBQ Week made better.

We’re giving one lucky winner the ultimate BBQ box packed with Simon Howie BBQ faves and a freezer-load of Equi’s indulgent ice cream 🍔🌭🍦

What’s inside:
🌭 Selection of Simon Howie’s best-selling Jumbo Dogs
🍔 Selection of top notch Simon Howie Burgers
🍨 Pistachio Swirl, Strawberry Cheesecake & Double Cream Equi’s ice cream

To enter:

Follow @simonhowiebutcher + @equisicecream

Like this post & answer below:
👉 Would you rather ice cream–flavoured sausage or sausage–flavoured ice cream? 
(You have to choose 👀)

📅 Winner picked Monday 2nd June.
For an extra entry Tag your BBQ bestie
T&C’s linked in bio.
When it’s the last sunny day for a while… you run to the nearest Equi’s stockist on your lunch break 🍦☀️

#equisicecream #icecream #trending #explorepage #glasgowfood #icecreamlover
Last chance for sunshine ☀️ Beach, breeze, and a tub of Proper Scottish Ice Cream 🍦 Don’t forget to tag us when you get yours 📸
It feels like summer has come early with the current weather! ☀️
 
We hit the streets of Glasgow the last time we had new cool flavours… and guess what? 
 
New season = new scoops! Stay tuned for some brand-new flavours we are working on… 
 
Any guesses? 🍦
 
#trending #explorepage #icecreamlover #icecream #glasgowfoodie #glasgowfood #FirstDayOfSummer #IceCreamSeason
The restock you have all been waiting for… Dubai Chocolate is back! 🇦🇪🍫
 
Here’s a sneak peek of how it’s made… now get yourself along to your local parlour this weekend to try it for yourself. 🍨 

#dubaichocolate #trend #trending #explorepage #icecream #equisicecream #Scotland #glasgow #dubaichocolateicecream
Nothing beats a day in St Andrew’s: a viral toastie from @thecheesytoastshack followed by a tub (or two) of @equisicecream. The perfect match 🍦🍞🧀

#explorepage #trending #standrews #icecream #icecreamlover #viral
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